A tiny startup is expanding its semiprivate flight services in Texas, an incursion on the home turf of industry behemoth Southwest Airlines Co. that targets business travelers in three of the state’s largest cities.
JSX begins service to Austin, Texas, from Dallas Love Field on Monday while doubling its Houston service to four daily flights. The carrier boards at the same areas as private-jet operators, bypassing congested main terminals and time-consuming security queues. Its Texas fares begin at $129 each way and rise based on demand, but typically remain under $400.
Upscale Airline Startup Barges Into Southwest's Texas Turf – Bloomberg
